Brad Pitt stars in ad from Taika Waititi for espresso machine that costs nearly $1,500

I don’t see what’s wrong with that, I have a seven thousand dollar toaster

Im a philistine, and am satisfied with Nespresso. Seems a bit much as at most, I have no more than a single cup daily.

Quickly becoming out of touch.

I've always loved him, but I agree, R3.

You poor bitches are not the target market. 1,500 espresso machines are a luxury market item like fine jewelry or high end fashion. It's not for the masses or the poors.

I spent $500 on a Delonghi 5 years ago and im still complaining about it

There is a whole marketing industry psychology about "luxury" market. While the very rich will buy whatever they want, the luxury market is geared to those with less money to want what the rich have. If you have that designer purse, suddenly you are part of the elite crowd so to speak. But in reality you are not. In fact you look like a tacky wannabe and can be spotted a mile away. Sadly, I see all to many gays fall into this trap with their Gucci this, their Prada that, in their LV duffel bag which is actually made of plastic. All the BS justification about buying quality is just that, mostly BS and mostly branding. You can buy high quality without the label.

Why link to CNN GARBAGE SITE OF INFINITE ADS AND COOKIES? sheesh Grandpa.

It's not one click because you mist put the milk in the canister. You certainly do not leave the milk sitting there overnight ready for you in the morning. Lies.

I'm not buying Pitt as the next Clooney, in long form ads for upscale products. Clooney is bad enough but Clooney has self-deprecation in his smarmy elegance. Pitt should advertise products for the hoi polloi.

Meanwhile the Waititi-directed "Klara and the Sun" with Jenna Ortega, which was filmed in spring 2024, still doesn't have a release date.

For my mainlining caffeine needs, Mr. Coffee has reliably converted my ground coffee beans to black liquid, straight-up, no sugar or milk to get in the way.

What r5 said.

And yet, silent luxury is as obscene as garish labels. if not more so. Its mute existence says, "Yeah, and watcha gonna do about me? Not one damn thing."

Not any worse than his buddy faux humanitarian Clooney preaching to the public about "justice and human rights" while lining his pockets with money made off the backs of child slave labor picking Nespresso coffee beans.

They are all a bunch of hypocrites and their charities and foundations are all self-serving.

I think the commercial is kind of cute (though who would want some annoying talking coffee machine even if you could afford it). And the scenery - wow!

I think its kind of interesting that Pitt can shill coffee makers and not dint his star appeal one bit and I'd take a commercial with him over the smug annoying Clooney

That new Katrina documentary is brutal for Brad Pitt. Brutal. But the media’s been very quiet about it. More proof that as long as they tow the political line, Hollywood’s loathsome rogues will always get a pass. They’re burned to the same laws or standards as the rest of us. Hang them all.

And what is "the new Katrina documentary"?

Don't drink coffee. I don't.

It's just that simple.

This commercial lacks Flavah that's full of LIFE !

The De Longhi machine made for Nespresso (in Ukraine, of all places) puts out a very good cup of coffee for about a tenth of the cost. OK for an occasional coffee drinker, since the pods run about $1.25 a cup (manufactured in Switzerland).

George Clooney has been selling coffee machines for years. And then he and his buddies bought that Tequila and sold it and became billionaires.

This is a bean machine, not a Nespresso machine. If it costs 1,500 in USA it's a huge RIP OFF. Nespresso capsule are no 1.25 each. Also they are out of patent and every coffee brand makes their own. If you are paying 1.25 for a nespresso capsule in USA, again RIP OFF.

It's utterly bizarre that this ad, of all ads, triggered this reaction. Celebrities endorse all kinds of status conscious stuff that is a total waste of money (e.g., handbags costing hundreds or thousands because they have a certain name on them), yet people are getting out of joint over an endorsement of a functional (if admittedly somewhat high end---there are far more expensive ones than this one) household appliance. If you are person who likes to buy status symbols or largely useless things simply because they are trendy, this is far from the first item you would choose to buy.

I was surprised that this actually the machine I bought a few months. I consider it one of my happier purchases. It is far from a rip off for me for many reasons. I do like the fact that it makes the coffee from beans rather than capsules. I like being able to choose the coffee myself and I like not having to have a huge stockpile of bulky capsules and their waste. (The last is a minimal consideration, but since about three cups are consumed a day in my household, the savings over capsules will pay for the machine over one to two years. However, the really big reason I bought it is that it makes about a dozen different categories of coffee drinks, including ones that use milk. I am not skilled in making those and making them also takes more effort

So, yes, it's not a thing to purchase if you are strapped for money, but I would definitely recommend purchasing it over a high-end autombile; designer clothes, furniture you don't really need; a big, gaudy house; or possibly even a 1,500 vacation.

I'm glad you like it. Did it really cost 1500 bucks in USA? The very similar Magnifica De Longi it is under 450 USD in Switzerland, where prices are generally high.

Am I out of touch, thinking that $1500 is not much for a nice espresso machine?

[quote]I'm glad you like it. Did it really cost 1500 bucks in USA? The very similar Magnifica De Longi it is under 450 USD in Switzerland, where prices are generally high.

1. Yes. It really cost $1,500. As I said in my post, it is a fair bit cheaper than most of the fully automated machines, which is one reason why I ultimately chose it after searching online.

2. I looked up your machine. There are different variations. I don't see any for a price as cheap as you list. $800 is about the cheapest I find. It appears that it is totally different machine from the one I bought. It does not make fully automated drinks. If so, I wouldn't have found any value in the machine and would have continued to use capsules.

If his ex-wife is to be believed, then "out of touch" is exactly where you want Brad Pitt when you're in a room with him.

He beats people.

[quote]Am I out of touch, thinking that $1500 is not much for a nice espresso machine?

You absolutely are not. The appeal of this machine is it's just about the cheapest of the well-rated machines with this functionality. People are comparing it to machines that make only the coffee. This one prepares, for example, a flat white, a capuccion, or a machiatto, with no intervention by the user (i.e., it froths the milk and combines it.) Some people may not want this functionality because they think they can prepare it better themselves. I can't and it is a convenience to me that it is done for me. It just seems weird that people are so up in arms about spending money on this when people spend so much more on items that objectively provide no additional functionality over cheaper alternatives.

You're right yours and Brad's is the Perfetto and that's 800-100 USD in Switzerland.

I mean the PrimaDonna in the Perfetto line. Is that your model? Or Eletta?

OKay - I'm mistaken. I have the Revlia. That one is universally $1,500 in the US.

[Quote] 1,500 espresso machines are a luxury market item

I’ll say! I can’t afford any more than one or two expresso machines.

I am just curious of the markup in USA. Rivelia retails for 700CHF is 880 USD today. Wow, the dollar has tanked. "The Rivelia is 600 CH in online discount.). That's quite the mark up to USA.

I use the capsules less recently at home - just for a morning shot. The problem is, all campus offices have the capsule nespressos. At least in Switzerland we now have a huge choice for capsules and nestle capsules are not clearly the best.

I found Wirecutter and Food and Wine articles that recommended espresso machines, but they're both from 2024. Between them they only recommended one De Longhi model and it retails for $149.

That's great if you want that kind of machine. This is even further removed from what PItt is advertising. Not only does this not provide automated preparation of drinks with milk, it actually requires you to insert the grounds and make the coffee. I am hopeless at making espressos myself and I also like to avoid the mess and hassle. So, this would be far inferior to a cheap capsule machine for me.

Nespresso capsules have, for at least a decade, cost significantly more in the US than in Europe. Example one of flavah of decaf: 72 cents each in the US; half that in Barcelona (purchased last year and thrown into the suitcase to bring back here).

Of course, most of the comparisons in this thread have been to the cost of making a coffee with capsules or by hand. The absurdity of the backlash against this ad becomes even clearer when you compare it wiith the alternative of buying coffee at a coffee shop. A capucino at Starbucks will cost at least $5 dollars, yet people routinely carry Starbucks coffee in public without being considered terribly elitist or profligate. You would pretty quickly pay for this machine if you are buying Starbucks coffees most days of the week.

I spent $14.95 on a jar of Folgers Crystals.

I don't drink coffee. I did like Seinfeld said, and bought a basic jar of crystals to stash in my pantry in case a guest needs emergency coffee.

But coffee is so easy to get in public, 24/7, that it's never come up.

R31 that is not the same kind of machine. The machines we are discussion have a bin to grind whole beans then make the coffee AND steam any milk. Automatic. It's not a manual espresso machine.

There are so many really wealthy people that companies now routinely sell to just to them instead of the middle class

Are you saying that this companhy is not trying to sell to the middle class and that this machine isn't purchased by many middle class people? That is insane.

Bon Appetit's favorite machine is 1700 and it doesn't grind the beans.

Apples and oranges. Different kinds of machines R41. You can pay all kinds of prices for an espresso machine. Which is not the kind of machine Brad Pitt is advertising.

I would say middle class people do buy 1000 dollar machines in Switzerland but "middle class" is a large category.

I wouldn't buy an espresso maker solely because it was advertised by a notoriously smelly man who's probably never made coffee in his life.

Maybe that’s the point of the ad. You can make coffee with this even if you never have done so before and without touching it with your filthy hands.

In related news on products for rich people, Lindsay Lohan cried bullshit on the Louis Vuitton $160 lipstick. Louis Vuitton is just getting into makeup and their cheapest lipstick is $160. Chanel has entry lipstick for 1/3 to 1/4 that price.

[quote] I would say middle class people do buy 1000 dollar machines in Switzerland but "middle class" is a large category.

Correct. And the idea that a one percenter would be impressed by a $1,500 coffee machine us absurd.

If he means super wealthy by global standards, okay. But in the US people are spending thousands on iPhones etc. It’s hard to fly domestically without spending at least $250 and usually much more. And we know the airports aren’t full purely of the super wealthy.

People just see a somewhat expensive item that doesn’t happen to appeal to them and therefore say it’s extravagant for anyone to buy it n

He really needs to shave the beard. Makes him look like a trailer park trash backwoods hillbilly.

I figure why not spend $150 on a Nespresso machine (they're getting better and better) for an occasional coffee drink, than spend thousands. Who fixes a machine like the one Brad Pitt is shilling for? If a cheapo maker bites the dust you can get another one, instead of waiting for the repair.

deLonghi makes umpteen dozen models of coffee machines, including several sub-models of its 'Perfetto' with prices of these various models ranging from €650 to €1550 in Spain.

€650 to €1500 for a machine that will see use many or most days of the week throughout the year, year after year...doesn't seem the most egregious indulgence. Not least in the U.S. where the average kitchen renovation is $82,000; where an ordinary coffee to go in a coffee shop is between $3 and $5 (plus 20% tip to feel better about yourself.). If you like a good coffee and like it often over the course of a week, it's a luxury but not a ridiculous one for a machine that should still work and still look good a decade on.

I wouldn't argue that Americans piss away way too much of their money on ridiculous and wasteful things, but a machine that holds up for a decades and "saves" a potential couple bucks each use - doesn't seem a great example.

R48. Of course, but as repeatedly noted in this thread, the function of a Nespresso machine is completely different from what this machine offers, which is the reason for the price difference. Obviously, if you live in a city, why not buy a bike or walk and save an enormous amount of money. That is not the same as saying that a bike or walking is a substitute for driving and that therefore the high price of a car is inexplicable.

R49. Correct. I think a highly functional coffee machine is something that Europeans are a quality of life item that Europeans are willing to spend money on rather than on status symbols like cars or excessively large houses.

R43 I will spell it out for you. A consumer machine with a middle class readership is recommending a machine with fewer features and a higher price. I was not commenting on the similarity of machines obviously as I noted it didn't have a grinder. It also isn't fully automatic, which is apparent from looking at it. It does indicate, by implication, that a 1500 pricetag is not an astronomical amount for a cappuccino machine for a middle-class audience.

Make that magazine

Table saws are for the one percent.

R7 like the entire city of Dallas?

R24 that means he’s actually in touch too much

[quote]There is a whole marketing industry psychology about "luxury" market. While the very rich will buy whatever they want, the luxury market is geared to those with less money to want what the rich have. If you have that designer purse, suddenly you are part of the elite crowd so to speak. But in reality you are not. In fact you look like a tacky wannabe and can be spotted a mile away. Sadly, I see all to many gays fall into this trap with their Gucci this, their Prada that, in their LV duffel bag which is actually made of plastic. All the BS justification about buying quality is just that, mostly BS and mostly branding. You can buy high quality without the label.

I don't think this product is particularly a status symbol. I, at least, don't take my coffee maker with me wherever I go. I've had mine for several months and no one has seen it.

And, this is not a particularly high end model for what it does. This is one of the more modestly priced machines if you are looking for a machine that does what it does.

Any such machine is aspirational, in the USA—duh.

Will one of you explain the difference between this and a Nespresso machine? Thank you.

Price.

Love espresso! Don’t love Brad Pitt. Especially after his comments that he has nevah, evah, had a “gay thought, experience, or fantasy in his entire LIFE!”

[quote] It's not one click because you mist put the milk in the canister. You certainly do not leave the milk sitting there overnight ready for you in the morning. Lies.

No, not need to refill the milk container every use. You do leave it sitting overnight—-but in the refrigerator. You fill it up. You gently pull the canister from the machin, store ut in the refrigerator and bring it out and insert it when you next use it. It’s no effort and considerably easier, more consistent in quality, and less wasteful of milk than doing it by hand.

[quote] Will one of you explain the difference between this and a Nespresso machine? Thank you.

Is that a joke?

Sarcasm, r63.

That is still not one touch. In the video, brad walks into the kitchen as if in the morning, or after a nap, and the milk is ready in the machine. this is a lie. He would have to move the canister to the machine. that is all.

I say this because the voice over says "JUST ONE TOUCH". Well, yeah, if the milk is in the machine.

You don’t use milk in a coffee drink after breakfast..

Americans trample each other to get $1000+ “cheap” TVs.

Dont they trample for the 300 dollar ones. and wasnt that 10 years ago?

This Italian Moka pot makes good coffee. Burr grind good beans and it's delicious. Have to stand there to turn off.

I am looking to replace my current Hamilton Beach drip coffee machine, and I found a high quality no plastic and no aluminum machine that I was seriously considering, but decided I do not wanted to spend a whopping $450 for it.

Brad got $10 Million for this campaign. Good for him.

Nespresso has a flagship store in Beverly Hills, looks like a high end luxury boutique.

They Jhave “flagship” stores like that all over Europe LOL

That's kind of an overstatement. A flagship store is supposed to be the only one in the chain, usually just one per country. As far as I know, Vienna, Paris, USA and Tokyo. Maybe you don't understand the difference between a flagship and a boutique.

Who are you addressing r75?

If you’re addressing r74: Maybe you don’t understand that the earlier poster was incorrect in calling BH the flagship store. Or maybe you don’t know that Europe is made up of many countries.

If you’re addressing R73: never mind.

1) Nespresso opened their high style boutiques combined with coffee bars in Switzerland at least 15 years ago. They have mostly closed shop as the consumer zeitgeist moved on. Also a mediocre waitress or counter worker with a good machine in a Swiss patisserie can make a better cup of coffee than Nespresso.

2) Brad's machine has nothing at all to do with Nestle and Nespresso. De’Longhi makes Nespresso machines but this is not one.

[quote]A flagship store is supposed to be the only one in the chain, usually just one per country. As far as I know, Vienna, Paris, USA and Tokyo. Maybe you don't understand the difference between a flagship and a boutique.

Do tell us more about the knockdown squabbles between flagship and boutique stores, sparing no detail.

I think R73's point might have been more to the point that he found the Beverly Hills Nespresso an elegant store design that doesn't suggest a tawdry effort and product. At that, Nespresso has been successful in that even their tiniest shops in non-officially approved flagship cities are visually sophisticated and attractive. I would say that some of the smallest locations with a high ceiling and simple wall of colorful pods are terrific and make a strong visual suggestion of implied quality in a plastic capsule of pre-ground coffee with sometimes kitschy flavors and dishwater taste.

Touché

Isn't flagship the premier location, the numero uno?

Huh, when I was in Amsterdam back in 2017, there was a Nespresso kiosk machine at the post office. Nothing fancy pants.

R78 Nespresso capsules are metal. Most dupes are now metal as well.

I found Nespresso okay, but to me the different capsules all taste more or less the same. I once had a genuine espresso machine, but dialing it in was too much effort for one or two drinks. Now I have a Gaggia automatic and I love it. I can use freshly-roasted coffee which makes a big difference. Not quite as expensive as Brad’s machine, but still an indulgence. Lately, I start with a cappuccino, then have a flat white and a cafe cortado as a mid-morning pick-me-up.

Brad is also the founder of a clothing company - God's True Cashmere. Pretty much everything is over $2500 except for a few shirts and beanies.

Consuela! It’s for you.

As for the “one touch” tag line, it is certainly misleading. A machine like this requires a lot of maintenance. Mine shouts demands all the time: Empty coffee pucks! Do it now! Now!. Water. I need water. Fill my tank. Clean me. Clean my milk frother. Clean my drainage tray or else I’ll blow. And that’s just the daily maintenance. It also requires periodic deep cleaning in which you have to disassemble it and clean out the guts and use various chemicals to keep it from killing itself.

The truly luxurious ones are built-in with a dedicated plumbing line, large coffee storage, refrigerators for milk and automated waste disposal, but they, too require periodic maintenance.

There are so many oddities about how people think about money. My parents, who had to be extremely careful with their money, considered travel (other than a brief car trip) the most wasteful thing a person could do.. And, they were right. A two-person household would almost inevitably spend at minimum a third of the cost of this machine just on the flights for a weekend or on-week trip. At the end, yes, they would have memories, but nothing tangible to show for it for the rest of their lives. Yet, airplane travel is so normalized no no one views taking a flight as being pretentious, wasteful, or self-indulgent, and, if Pitt were endsoring an airline, no one would bat an eye. On the other hand, they view the purchase of this machine, which has reasonable longevity, to provide pleasure and cost savings for possibly a decade, as a pretentious extravagance.

[quote]As for the “one touch” tag line, it is certainly misleading. A machine like this requires a lot of maintenance. Mine shouts demands all the time: Empty coffee pucks! Do it now! Now!. Water. I need water. Fill my tank. Clean me. Clean my milk frother. Clean my drainage tray or else I’ll blow. And that’s just the daily maintenance. It also requires periodic deep cleaning in which you have to disassemble it and clean out the guts and use various chemicals to keep it from killing itself.

This perception is weird.

The root of the problem here in terms of people being outraged by a machine like this is American’s disrespect for coffee. This is odd considering how much they spend at Starbucks. I guess most of them must be buying sugary concoctions with a shot of caffeine or think of a trip to Starbucks as an occasional indulgence.

A machine like this will save you 3 or 4 bucks every time you use it instead of a Starbucks purchase and the coffee will be better than Starbucks. If you drink espresso daily, it’s hardly an indulgence.

[quote] This perception is weird.

Thank you. I try.

Jura is the best.

Never has the DL been more concerned about touching!

If I put it by the toilet can it be a bidet? I want to be Continental to show up my friends.