“The Hendersons and the Perdues did not encourage extravagance,” Perdue tells Fortune. “In both families, nobody wins points for wearing designer clothes.”
Perdue has lived a double life—having access to immense privilege and money from two business empires, while holding down a regular job and living frugally.
“My apartment building I lived in for 14 years is very solidly middle-class, and I love it,” Perdue says. “If you’re always going on private jets, what inkling do you have about the real world?”
Perdue was born in 1941, and as a war baby and fifth child of the Hendersons family, she grew up wearing hand-me-downs. She says she went to public school for a period of her life, later enrolling in private school and pursuing a Harvard education. When she was in her late 20’s her father died, opening up the floodgates of her inheritance. But she wasn’t enticed by the idea of throwing in the towel and lounging for the rest of her life.
“I could have just put everything in the stock market and let somebody else manage it,” Perdue says.
Interested in agriculture, Perdue soon bought land near the University of California, Davis so the college could run experiments on the agricultural area. She spent many hours a day managing the rice farm, but years later decided to become a journalist covering farming practices and mental health.
Starting in 2022, she began covering the conflict in Ukraine and sold her $1.2 million engagement ring from her late husband to benefit humanitarian efforts in the war-torn region. She’s currently working on developing an AI trauma therapist for victims in Ukraine, which has lacked the resources to keep up with demand. For all of her work trips, she always flies economy.
Perdue has also lived in an apartment building in Salisbury, Maryland, for many years, rubbing shoulders with working-class residents like nurses and police officers. She says one year’s rent in her one-bedroom flat costs just as much as what her New York City friends pay in one month.
“Several Perdue employees live in the same building,” Perdue says. “It’s nice, but no one would call it posh.”
And as a self-proclaimed “low-maintenance badass” frequently visiting New York City, she rides the subway instead of booking Ubers. Perdue also gets her shoes reupholstered, rather than buying new pairs; and designer outfits are shrugged off, as she doesn’t like flashing her wealth. Her frugal philosophy is more than just skin-deep.
“I’m unaware of getting praise for wearing really expensive clothes—you get praised like heck for being an Eagle Scout, or working for Habitat for Humanity,” Perdue continues. “You get praise for serving others.”
