Fat Bitches Rejoice

They should. Every fucking thing has gotten higher yet the quantity lower. I don’t buy chips like that or this shit but ice cream. Fkin ice cream— mad smaller. Peanut butter. Shit is ridiculous.

Hopefully, next up: Frito Lay. A 11.5 ounce bag of Fritos for $5.99? Such bullshit.

I really hope people don't go back to those brands after finding cheaper alternatives. I would NEVER spend $6 for a fucking bag of potato/tortilla chips. The store brands are just as good and so much less expensive. They usually have much better sale deals (2 for $5 or something similar) than the national brands.

I agree about store brands. All the chip store brands I've tried have been just as good and I like some better. All are cheaper, some much cheaper.

These chip companies do private label, so when you buy the store brand you may be buying Tim’s Chips in disguise.

Oh great we’ll get offer bags and the chips will probably be “processed corn product” with wood filler.

So they increased their prices 36% in the past 3 years and they're going to add back in what 10% more chips?

They wanted it both ways - they increased the prices AND they shrank the bags, because the greed was just too tasty.

The actual 'cost' of the product they are adding back in is miniscule - a few cents worth.

Meanwhile - they have changed consumer buying habits - possibly forever - by buying other brands or not buying at all.

Fuck them - and I don't believe that their sales are only down 1%. No - their sales are down 20-30% but their profits have been buoyed by their extreme margins. They are on a multiple quarter decline of # of sales and they know it.

They've fucked up - and I hope many many retailers have SHITTY earnings for the next few years. You tried to fuck everyone over - hopefully some people will remember and not forget.

Totally agree, R7. It's hard to bring people back once they jump ship and create new shopping habits. People are less hungry too with all the Ozempic and other weight loss drugs.

All the manufacturers are doing it - Shrinkflation. You know who keeps harping about inflation under Biden. No one looks at the record fucking profits all these companies are making.

It's Fat Whores, OP!! WHORES!!! Bitches indeed...

I can’t think about this. It was bad enough when they relabeled the single serving bags as “Party Size.”

Crunchy

Munchy!

R8 - yep - brand loyalty is extremely expensive and difficult to create among consumers when there are so many choices. They should know that.

But when you break the trust of the consumer and they try other brands instead or store-brands, 'hey, this is really comparable to X, but 40% cheaper' - they're gone.

They pushed the consumer to try other brands and they're not likely to come back. BILLIONS of advertising went into developing these brands.

I hope they enjoyed their 2-3 years of excess profits, because it's gonna be a long, hard road back. No sympathy. Hope many of the execs get fired.

$6.50 for a bag of doritos (at my local store) is nuts. Seriously, these companies are greeedy bastards! I hope people who stopped buying this shit because of the prices never go back to buying it even if the prices come down.