A new generation, detached from the 2001 attacks, has overlayed it with dark humor — and it's become one of the internet's most popular punchlines
Olivia, a 21-year-old college student, was sitting in an English class at her Minnesota school last week when her professor began talking about the challenges in writing about traumatic events. But when he used 9/11 as an example, and described to the class how hectic things seemed that day, she realized just how she felt — or rather, didn’t feel — about the attacks.
“Being terminally online is wild [because] someone mentioned 9/11 in my class today and I genuinely forgot that not everyone thinks it’s funny now,” she subsequently wrote in a post on X (formerly Twitter), favorited more than 10,000 times. “I had this moment of realization within myself that this should be having an impact on me and it weirdly isn’t,” Olivia recalled to Rolling Stone, asking that her last name not be used due to the sensitivities around 9/11. (She has since taken down the tweet.) “I think it’s been watered down a lot for our generation. It’s a moment of levity, this very heavy moment. For our generation, it’s very almost casual.” Olivia is not alone. To be on social media in 2024 is to be swimming in jokes and memes about 9/11. Things that might once have been whispered among friends are now shared by meme accounts with hundreds of thousands of followers.
On TikTok, videos contrasting the year 2024 with 2001 (often ending with someone reacting to the planes hitting towers) frequently went viral. While on X, a famous photo of President George W. Bush being informed by his chief of staff that the U.S. was under attack is now frequently used to mock everything from Ozempic to JD Vance to the Drake/Kendrick Lamar beef. Want to be overly dramatic about a minor event in your life? Why not use a video or GIF of Caitlyn Jenner standing in a sea of American Flags, solemnly saying, “9/11”? Or you could keep things simple and just say, “This was my 9/11.”
As the world marks 23 years since the attacks, the ways in which people talk — and joke — about the tragedy have evolved dramatically, especially on the internet. For some people, the passage of time has reduced the trauma associated with it and allowed them to feel more comfortable using humor to process the last two decades in a different light; for other younger, Gen-Z internet users, black comedy is a tool they use to discuss something they’ve only ever read about in history books. Social media, which didn’t exist at the time of the attacks, has also given rise to a digital space for these jokes that is steeped in irony, rewards outrageous humor, and encourages others to join the trend. The few 9/11 memes last decade mostly involved mocking conspiracy theorists, such as “Jet Fuel Can’t Melt Steel Beams” or “Bush Did 9/11,” both of which surged in usage around 2015.