Origins of Flamin’ Hot Cheetos winds up in court as former PepsiCo executive sues, claiming he invented spicy snack

Murdoch NY Post links give clickdollars and SEO to people who hate gays.

Wonder if he had to sign a nondisclosure agreement.

I feel there’s more to this story than revealed, that he tried to extort or demand more money or made an outrageous overstatement about soley inventing it- or outlandish claim that the company finally had to address- OR the original team that developed the flavors stood up and spoke- getting tired of his grand standing. Both sides would have spotty records after 30 years and they should’ve addressed it sooner.

It’s not just “spicy cheese dust” you could produce at home, either.

The flavors are created in a lab, are heightened synthetically, produced and sprayed evenly in a way I find hard to be able to replicated outside a factory. They would have had to create dozens of variations to get it right, and the final agreeable version would’ve had to pass quality, production and performance testing with the processing line.

The product wouldn’t be something you could buy in a market, it’d likely need consulting by IFF (International Flavor & Fragrance) to create dozens of variations to find the perfect one that could be atomized, spread evenly and dry perfectly.

I wouldn't own up to this culinary nightmare if it were me.

Strange. I was just thinking of everything flavored fiery and flaming. I see long term health effects from this like corn syrup. Ulcers, colitis, diverticulosis …. My God fiery Mountain Dew?!? I can’t eat Hot Tamales candy since they amped up the hot. What can’t they make a mild one too. They actually burn my gums.

The Flaming Cheetos Cheetah 🐆 is now a glowing black light action figure, so I can see why he wants in on the cross marketing gravy train. 🚂

they have fiery Mountain Dew?!😋

I was supposed to be nominated for an Oscar.

Royalties? Oh hunny. That’s not how any of this works.

one can buy spicy cheese dust. see amazon and mythical kitchen.

We should sue.