Gap hires Zac Posen to fix Old Navy

I can't think anything further from old navy's blue collar backyard barbecue aesthetic than zac Posen, who designs clothes straight out of a "fashions of the future" newsreel from 1937.

But ok.

My gut tells me Zac decided it was time to make a little money, so he secured this deal which likely involves his name and him showing up to some high profile meetings and such.

Their stuff at Old Navy never changes. It’s tired. The women’s section is full of huge cheap shit.

I’ll say even Abercrombie and Fitch is more inclusive and innovative now. This brand is beyond stale.

Let me guess… we'll get oversized puffy jackets and baggy jeans.

We are drowning in our own mess

Old Navy is the modern day K-Mart. Cheap and it looks it.

How about this Old Navy …pre wash your shirts so they don’t shrink 4” the first time you wash them. Then continue to shrink, even though they were never dried in a dryer.

I have a closet full of plaid flannel shirts I bought from Gap a few years ago. None ever shrank, I’ve put them in the fdryer and they come out of the wash with hardly any wrinkles. I lost a lot of weight so I bought new plaid flannels from Old Navy (which now cost what 5he Gap used to cost just a few years ago) and everything shrank and looks like it was tussled over by mad dogs when they are air dried.

Old Navy is disposable clothing. Maybe it lasts for a season if you're lucky. Sometimes you get really lucky and it lasts longer than that, but it's priced to be disposable. When you $10 jeans fall apart after 3 washings, come in and buy another pair

Oh, my sides!

The shirts I bought were all about $25 -28, overpriced for what they were. Gap wants $60 for a blue denim work shirt.

Gap lost. Zara and H&M won. This is pathetic. Nobody gives a crap about Zac Posen and most people don't even know who he is. If Gap wants cred they need to throw money at really famous young musicians & influencers.

Zac has a mean queen attitude

But they don't design fashion. Somebody still has to do that for them. Not that Posen will design a dozen different t-shirts himself. But he will provide directions and fend off Finance asking for even cheaper materials.

Rebrand its name as New Navy. Anything. I still have stuff from Old Navy, Abercrombie and even Gap that I bought and took good care of 20-25+ years ago, including flannels, shirts and jeans, and the material is durable and well-made and still wears/fits/looks good -- compared with the last few years' Navy stuff that is admittedly pretty much one-season-lasting and crappy shit nowadays, as described upthread.

And in Old Navy's defense a bit, I think their demographic is one of those that morphed more into remote-working and home-socializing the last few years with everything going on, plus tougher economic conditions on top of that, and being a generation that doesn't go out buying new or fancy dress-up or party clothes to the extent that Old Navy loyal customers of previous decades did. Times and people change, and then the businesses that catered to them follow suit.

What are you guys doing to your clothes that they are falling apart after 3 wears? I’ve never had clothing fall apart in the washer. I’ve had hems come loose or a button pop but nothing I’ve bought has ever had these catastrophic failures you Marys are describing.

[quote] "Gap hires Zac Posen to fix Old Navy"

LOL!

Zac has experience with sailors.

Is Old Navy worse than Kohl’s?

Justin Timberlake had BY FAR my favorite Old Navy campaign!

I believe it was SS23?

R4 A&F has lots of great stuff nowadays. If you're a little more stylish you could probably pull off a lot of their collection until 50ish without looking ridiculous.

[quote]Should I buy Gap stocks now or just stockings?

You should be shorting the stock.

Initially, the herd will think this is fantastic and the stock will likely jump up a bit.

However, someone I don't think someone like Posen understands the core market for Gap and Old Navy.

They should hire better clothing designers

Zac Posen couldn’t keep his own small brand together. What makes anyone think he can handle a mass fashion brand?

Why does Tim Gunn dislike Posen?

Good luck with that….

[quote] Zac Posen couldn’t keep his own small brand together. What makes anyone think he can handle a mass fashion brand?

He is not hired by the CEO to run the company. He is hired to give Old Navy and hopefully then GAP creative direction, find a viable niche in the market.

The fact that Tim Gunn hates Zac Posen is proof enough for me that the venture will fail. Never bet against Tim Gunn 😆 I love that man.

Zac Posen isn't innovative and works in a narrow range. He had success with (corseted?) hourglass silhouette gowns.

I will say something nice. When he wasn't open mouth smiling, he was darkly attractive for a good decade.

Where is GAP PLAYLISTS GUY?

Old navy is overpriced now

I like Old Navy for casual stuff and underwear.

I'm a big fan of rugby shirts, and they always have some in stock (even though they aren't in style right now.)

Just got one a week or so ago....green and white strip with a zipper... that I like very much. Comfortable and good looking.

I'm an older guy. Zara and H&M seem a little ridiculous for me. I will fuck with UNIQLO on occasion.

Old Navy needs to make better quality clothes and rebrand themselves from top to bottom. They are still pushing the self-consciously kitschy attitude they had decades ago.

1997 ad:

2023 ad

just have influencers shill the brand and teens will follow like lemmings

R35 Payless tried that

Google “Palessi”

They went out of business right after.

I find Zac Posen adorable.

Sorry.

The fact that any of the Gap brands are still around is a miracle.

Thanks for that R37! That was really fun.

I purchase workout clothes from ON, durable enough. Made of plastic?

It's not stylish, but I prefer their color selection for workout gear

Natasha Lyonne here for Old Navy. 🚬