Guy Fieri has signed a new three-year deal with Food Network, which sources tell Variety is valued at more than $100 million.
This fresh pact means that Fieri retains his title as the Warner Bros. Discovery-owned cable channel’s highest-paid talent and bests his most recent multiyear deal, which closed in 2021 for $80 million.
Food Network and Warner Bros. Discovery declined to comment on the financial figures.
Under the new agreement, which will take Fieri to the 20-year mark with Food Network, the Mayor of Flavortown will continue to produce more of his Emmy-nominated “Diners, Drive-Ins and Dives,” as well as more episodes of “Guy’s Grocery Games” and “Tournament of Champions.”
Fieri will also keep developing and producing projects with Food Network through his Knuckle Sandwich production banner.
“Recognized everywhere he goes, there is only one Guy Fieri,” Warner Bros. Discovery head of food content Betsy Ayala said. “Guy’s love of food, restaurants, and the chefs behind the dishes, combined with his extraordinary passion for crafting series with stories that resonate make extending this partnership a clear choice in our mission to deliver to viewers more of what they love.”
Fellow Food Network mega-star Bobby Flay most recently re-upped his deal in November 2021, a three-year contract that came about six weeks after negotiations stalled between Flay and Discovery (just prior to its merger with WarnerMedia) on financial terms. The valuation of that deal is unknown, though it was reported Flay was seeking $100 million.
A prized talent for the larger Warner Bros. Discovery portfolio (Fieri hosted last year’s post-upfront party for WBD VIPs in New York City), Fieri joined the Food Network family in 2006 when he won “The Next Food Network Star” and was awarded his own series, “Guy’s Big Bite.” Since then, Fieri has starred in multiple titles, including “Guy Off the Hook,” “Guy Fieri’s Road Show,” “Guy’s Family Road Trip,” “Guy & Hunter’s European Vacation” and “Guy’s Ranch Kitchen,” as well as numerous holiday specials and guest appearances across Food Network.
To date, Guy and his team at Knuckle Sandwich LLC have opened more than 80 restaurants around the world.
“One of the reasons we’re bullish about our television networks is because of the power of incredible talents like Guy,” Warner Bros. Discovery US Networks chairman and CEO Kathleen Finch said. “In addition to being a star on Food Network, Guy is a global phenomenon with millions of fans throughout the world and he’s an incredibly creative content producer as well. We’re thrilled to extend our long-standing partnership with Guy and to continue to entertain his legions of fans.”
Fieri added: “For nearly two decades, Food Network has been my home and continuing to create great TV within the Warner Bros. Discovery universe is exactly where I want to be. Food is our most universal language so being able to unite people through highlighting chefs, restaurateurs and the folks dishing out incredible meals all over this country and world is a privilege and responsibility that I don’t take lightly.”
Fieri is repped by WME.