Buick Nameplate On The Way Out?

OP- General Motors has already eliminated Oldsmobile and Pontiac ( Years ago) and now they might eliminate Buick. They won't have any brands left to sell. I do think that Buicks are bland and irrelevant.

They became unreliable and their customers, who are older, went with Honda and Toyota.

Aretha sang about Mercury but she rode in a Cadillac of some kind all the way through.

She had a freeway up in there but I wouldn't say it was "of love."

The Buick brand was kept alive when Pontiac and Oldsmobile were dropped because the name was still highly prestigious in the Chinese and Asian markets. I guess now the Chinese are producing their own luxury cars Buick's market share is really down. It's a shame.

I remember my maternal grandfather being extremely proud of his new Buick Electra with the appropriate 4 portholes on the side. (Lessor models had 2 or 3.) He died refusing to ever drive a Mercedes because of World Wars 1 and 2. Japanese cars weren't even considered as an option as they were thought to be one step below a lawnmower.

The old GM strategy of people maturing through their line made sense in the 50s-90s: Young people who couldn't afford expensive cars started with Chevy, then as you became more financially successful, you bought up to Olds, Buick, and ended with Cadillac. It was a very effective marketing strategy for setting aspirational goals within GM brands.

However, the simplified strategy of by the Japanese companies of having two brands, such as Toyota and Lexus where Toyota was mass consumer and Lexus was the luxury nameplate is more aligned with the way people think today.

Wouldn't you really rather drive a Buick?

Buick was known as The Doctor's Car.

R4- Buicks- the full size ones were beautiful cars up until and including the late 1970's.

[quote] No sympathy for them at all

That’s funny Op.

These Buicks were very handsome cars.

Here is the link

They’ll continue in China.

This 1979 Buick Electra Park Avenue is a beauty.

The vintage Cadillac they Lucy hated when they were going to drive to California would be a collectors item today.

The 1955 Pontiac Star Chief convertible they actually drove was nice looking too. It's strange they didn't get an Olds or Buick.

I like Buicks.

[quote]Lessor models had 2 or 3.

Oh dear. (Does this need a comma?)

My parents drove Oldsmobiles back in the 60s and 70s, but in the 80s they changed it up.

My first car was a Buick Skyhawk. Loved that car...

OP that car is 1st post is actually pretty goodlooking.

Buicks are beautiful

R18 that Skyhawk looks very similar to a Chevy Cavalier I had in the 1980s.

It was also called a Cadillac cimmaron r21

My mom had one of these, Buick Electra 225, it was as enormous as it appears

[quote] Lessor models had 2 or 3.

Were those the ones they made for Hertz and Avis?

Post-Gas Crisis all GMs were the same across brands. All the cars threaded above are their J-cars.

My older sister and I "inherited" this boat after my parents decided to buy another car. It was a 1963 Buick LeSabre 2-door sedan. Hard to imagine a sedan so huuuuuuuge. lol!

Anyway, I continued to drive it while in college. You could have a party in the back seat, and there was enough room in the trunk to sleep in. The hardest thing was finding a parking place for it to fit in. It only got about 8 miles to the gallon.

My dad had an 1975 Buick Electra Limited coupe. Beautiful car. Power everything and a full leather interior. But the transmission was crappy.

They have really fallen from grace.

We prefer the Prick

[quote]OP- General Motors has already eliminated Oldsmobile and Pontiac ( Years ago) and now they might eliminate Buick. They won't have any brands left to sell. I do think that Buicks are bland and irrelevant.

What are we --- chopped liver?

[quote]OP- General Motors has already eliminated Oldsmobile and Pontiac ( Years ago) and now they might eliminate Buick. They won't have any brands left to sell. I do think that Buicks are bland and irrelevant.

They should just stick to Chevy and Cadillac and push all models into one of the two nameplates.

Buicks were the step below Cadillac. The LaCrosse was a huge seller in China, having one was a prestige thing. The Regal is/was a really nice car. I had a GS before they changed the body style. They were based of the Opal GT. Just rebadged to buick and they are great cars. I would get a new Regal GS with the V6 but they are hard to find.

Buick’s problem is that they dumped of their sedans and are now SUV/crossover only.

But their dealers are mostly paired with GMC, so they’re offering overlapping products, except GMC, with its “professional grade” reputation, has more appeal to younger people than Buick, the car their grandparents drove. Why buy a Buick Enclave when you could buy a GMC Acadia , the same vehicle, for $6k less?

Buick’s product line should resemble Lexus-Lexus is what Buick should have become in the 90s.

They're such enormous cars that in graduate school I adopted a fat cat and named it "Buicka" in their honor.