45 years ago today, September 24, 1977, The Love Boat premiered. It aired on the ABC Television Network from September 24, 1977, until February 27, 1987. The show revolves around the ship's captain (played by Gavin MacLeod) and a handful of its crew, with several passengers – played by different guest actors for each episode – having romantic and humorous adventures. It was part of ABC's popular Saturday night lineup that included Fantasy Island until that show ended in 1984. The original 1976 made-for-TV movie on which the show was based (also titled The Love Boat) was itself based on the nonfiction book The Love Boats by Jeraldine Saunders, a real-life cruise director. Two more TV movies (titled The Love Boat II and The New Love Boat) would follow before the series began its run.
The executive producer for the series was Aaron Spelling, who produced several successful series for ABC from the 1960s into the 1980s. In 1997, the episode with segment titles "Hidden Treasure," "Picture from the Past," and "Ace's Salary" (season 9, episode 3) was ranked No. 82 on TV Guide's 100 Greatest Episodes of All Time. The Love Boat ran for ten seasons, including specials.
The one-hour sitcom was usually set aboard a Princess Cruises cruise liner called Pacific Princess. Other ships used were twin sister Island Princess, Stella Solaris (for a Mediterranean cruise), Pearl of Scandinavia (for a Chinese cruise), Royal Viking Sky (for European cruises) and Royal Princess and Sun Princess (for Caribbean cruises). In 1981, P&O Cruises' Sea Princess was also used for the special two-hour episode "Julie's Wedding", set in and around Australia, and guest-starring Lloyd Bridges, Katherine Helmond, Harry Morgan, Patrick Duffy and Anthony Andrews, among others. (The series was filmed primarily on sets in California—20th Century Fox Studios for seasons one through five and Warner Hollywood Studios for the remainder of the series). After being renamed the MS Pacific and spending its golden years owned by a cruise line in Spain the Pacific Princess was retired to Turkey in 2013 where it is being scrapped by a ship breaking company because no buyer could be found for it.
For its first seven years, The Love Boat was very successful in the ratings. During that time, it ranked among the top 20, and even the top 10, popular shows then currently on television. For the 1980–81 season, it posted its highest rating at No. 5. By the start of the 1984–85 season, the ratings were beginning to drop, and at the end of the following year, The Love Boat was cancelled after nine years on ABC, although four three-hour specials aired during the 1986–87 season.