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Facebook's 'Meta' rebrand translates to 'dead' in Hebrew

The Israeli emergency rescue unit Zaka, whose job is to collect human remains to ensure proper burials, shared their take on the rebrand last week, tweeting: 'Don't worry, we're on it'

Israelis and Hebrew speakers worldwide have been mocking the recent change of Facebook Inc's name to "Meta." The name in question, in Hebrew, is the conjugation of the feminine form for "dead" in both present and past tenses, leading many social media users who speak the language to ridicule the rebrand, leading to the hashtag '#FacebookDead.'

The Israeli emergency rescue unit Zaka, whose job is to collect human remains to ensure proper burials, shared their take on the rebrand last week, tweeting: "Don't worry, we're on it. #FacebookDead" in Hebrew.

Other Twitter users had shared their takes on the name change, with one person writing that "she wanted to open a Facebook account, but told that the website was dead now."

Another user said that "someone didn't do their branding and translation research."

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by Anonymousreply 5November 4, 2021 4:33 AM

Isn't Mark Zuckerberg Jewish?

by Anonymousreply 1November 4, 2021 3:24 AM

Yes, r1. Zuckerberg may be an atheist or agnostic, but lots of non-religious families send their kids to Hebrew school. This is on the level of Chevy's "No va" debacle. At least this doesn't affect an entire continent. Amazing that a multi billion dollar company failed to do some basic research.

by Anonymousreply 2November 4, 2021 3:35 AM

There are only 9 million people in Israel.

Why would Zuckerberg care about alienating that tiny of a number?

by Anonymousreply 3November 4, 2021 3:56 AM

Hilarious!

by Anonymousreply 4November 4, 2021 4:26 AM

I guess the Google is banned at Facebook.

by Anonymousreply 5November 4, 2021 4:33 AM
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