For over a year, the internet has enjoyed the Friday ritual of posting Daniel Craig introducing The Weeknd on "Saturday Night Live" as the unofficial end of the workweek.
But Craig was completely unaware any of this was happening.
In a recent New York Times interview, the James Bond star was perplexed when the reporter David Itzkoff brought it up.
It happened to be a Friday when they talked, and Itzkoff asked Craig if he was aware that through the day his declaration would fill up countless social feeds.
"No, what is that?" Craig asked.
Itzkoff then explained that his introduction of The Weeknd "with almost a sense of relief," specifically the words "ladies and gentleman, The Weeknd," had become a late-Friday viral sensation.
"They do? It's amazing," Craig said. "I don't know what that is, but thank you. That's lovely. I suppose I'd have to have social media to know what that was all about."
When you've been James Bond for as many years as Craig has, you may not dare to go on social media for the simple reason of wanting to avoid reading about yourself.
The "SNL" clip of Craig became a sensation months after the actor hosted the show when the Twitter account @CraigWeekend was created in July 2020. With the Twitter name simply "ladies and gentlemen, the weekend," it quickly went viral, as the tweet goes out every Friday afternoon.
The account was created by the then-18-year-old high-school senior Miles Riehle, who told the Los Angeles Times in April that he wasn't really a fan of Craig or The Weeknd, adding: "It's a silly four-second video, I don't think it's anything bigger than that."
