For background o this trainwreck of a family read “Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer“.
Having the name Augustus (Auggie) appears to sentence a child to periods of stupidity as an adult.
“In what was more an acquisition than a sale, Brazilian and Belgian investment group InBev took Anheuser-Busch over in 2008. The CEO at the time was August Busch IV, the great-great-grandson of AB founder Adolphus Busch. What happened was that between Gussie’s death in 1989 and the 2008 acquisition, various family members had sold an estimated 25 percent of the family-owned business.
According to Forbes, this made the Busch family powerless to stop the $52 billion buyout bid from InBev. The merger of Anheuser-Busch and InBev, named Anheuser-Busch InBev, created the world’s largest brewery, bringing together such iconic brands as Budweiser, Michelob, Stella Artois, Hoegaarden, Bass, Labatt and Beck’s under one roof. According to a 2009 Associated Press article, this hostile takeover “turned a family-led company that spared little expense into one that is focused intently on cost-cutting and profit margins, while rethinking the way it sells beer.”
The article goes on to detail how InBev cut jobs and perks for employees, reworked the compensation system, and canceled some of the iconic Anheuser-Busch sports deals.
As for the current Busch family members, they run the gamut as to what they’ve been up to since 2008. Then-CEO August IV has had a number of legal troubles, including the accidental overdose death of his girlfriend Adrienne Martin at his home in December 2010.
August IV’s son, Adolphus V, has recently gotten into the cannabis business, telling Denver’s Westword, “My family has always been very supportive. My mother and sisters questioned the industry when I first got into it, but they still supported my decision. My father was on board from the moment I got into the industry. He saw the potential and knew that this would be the industry I could create a legacy in.”
August IV’s first cousin, William K. “Billy” Busch, started his own brewing company in 2011, the William K. Busch Brewing Co., maker of Kräftig beer, but that company shut down in 2019. Billy Sr.’s is now starring on a new MTV reality show, “The Busch Family Brewed,” alongside his wife, Christi, and their seven children. Busch’s eighth (actually first) child, a woman named Scarlett from a previous relationship, will likely not be featured on the show.“