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Pantone 448 C aka "World's Ugliest Color"

Many countries use it for generic tobacco packaging because research showed most people consider it to be the ugliest color in the world (and will therefore make them want to smoke less). Supposedly it reminds people of death.

I honestly don't think it's that ugly. It reminds me of forest.

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by Anonymousreply 20July 9, 2019 10:15 AM

I love it! It makes me hungry.

by Anonymousreply 1July 8, 2019 8:49 PM

Reminds me of one of the camouflage colors.

by Anonymousreply 2July 8, 2019 8:55 PM

It looks like mold. People may have a primal response to a color that in nature would signal decay.

by Anonymousreply 3July 8, 2019 8:55 PM

Reminds me of baby shit.

by Anonymousreply 4July 8, 2019 9:04 PM

Reminds me of the color of my poop after eating Kaboom cereal.

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by Anonymousreply 5July 8, 2019 9:09 PM

It gives me a headache. What do they call it?

by Anonymousreply 6July 8, 2019 9:11 PM

Reminds me of when I was a manny in Santa Barbara. We had 3 avocado trees in the yard, and the little ones could not get enough. This looks exactly like what I would find in their diapers.

Not good times. Not at all.

Thank god for hoses.

by Anonymousreply 7July 8, 2019 9:13 PM

it looks like a soft brown. I always thought the ugliest color was olive green

by Anonymousreply 8July 8, 2019 9:13 PM

Pantone 448 Caka?

by Anonymousreply 9July 8, 2019 9:16 PM

Stomach Virus Brown?

by Anonymousreply 10July 8, 2019 9:18 PM

Love it!

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by Anonymousreply 11July 8, 2019 11:01 PM

The "C" means coated.

by Anonymousreply 12July 9, 2019 12:13 AM

Idk if I'm colorblind or something, but it just looks like an off-black to me.

by Anonymousreply 13July 9, 2019 12:21 AM

r13, you in danger girl.

by Anonymousreply 14July 9, 2019 3:09 AM

[quote]Many countries use it for generic tobacco packaging

Doubtful that any cigarette packaging anywhere is being produced using actual Pantone inks. More likely the Pantone color is being converted to a cheaper CMYK process.

by Anonymousreply 15July 9, 2019 3:58 AM

This is a much worse color.

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by Anonymousreply 16July 9, 2019 6:39 AM

There are lots of worse colors, IMO.

by Anonymousreply 17July 9, 2019 6:53 AM

Wouldn't exactly paint my walls in that.

by Anonymousreply 18July 9, 2019 7:02 AM

Has Joey Luft commented?

by Anonymousreply 19July 9, 2019 10:06 AM

I don't hate it. It just seems neutral.

This kind of color is worse to me:

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by Anonymousreply 20July 9, 2019 10:15 AM
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