Breakfast Squares

Yes, it was dreadful, sort of on the same order as space food sticks. I was thinking about Fizzies the other day--sort of like Alka Selzer without the medicinal component and "fruit flavored"--horrible when I think of it now. It was supposedly invented by Lem Billings, President Kennedy's friend.

They didn’t have pop tarts back then?

They look fudgy. I guess they weren't fudgy.

I think pop tarts came out about the same time r2, maybe slightly later in the 60s. Pop tarts were better than breakfast squares which really did have a chemical taste.

I loved them! They were so strangely dry and caky, almost hard to swallow. There's no accounting for the taste of children.

I vaguely remember those. My true love of that era and of that food group were Figurines. I loved them. My mom bought them all the time, and would get so annoyed when I ate them. I couldn't stop myself. And no, was not a fatty then, and not a fatty now. Maybe because of the Figurines. Who knows?

They did have a very distinct taste that I've never experienced with anything else. So who knows what was going on there.

[quote]My true love of that era and of that food group were Figurines.

Figurines!

They are all they say!

With a calorie rate of 138 a bar!

EIGHT per box. Christ, you're lucky to get a whole five of anything per box these days.

Uggh, those things tasted ghastly.

Yeah, but you had to eat two of them for one meal, so really, you're only getting four servings.

A competitor was Carnation Instant Breakfast bars.....enjoyed many of those. Have no idea what was actually in them!

Omg OP I remember those!! I would bug my mom to buy them when she did the grocery shopping. I loved the chocolate.

There may be sort of a Breakfast Square simulation currently being sold:

[quote]Chris I found a close comparison. Nature Valley soft-baked filled squares. Particularly the cocoa peanut butter. Reminds me of Breakfast Squares a lot. Sold in the cookie aisle.

[quote]Pam M. I thought I was going crazy, the Nature Valley cocoa peanut butter definitely reminds me of breakfast squares! And who produces Nature Valley? General Mills ...