Warner Bros. unveils new shield logo, which looks like ass

Hideous. Some Gen Z wanted to “make it better”, why is it that everything they do looks so soulless?

This was the logo from the Bob Daly era (1980-99) when Warner Bros. still released prestige pictures (BP nominees/winners included The Right Stuff, The Color Purple, Dangerous Liaisons, Goodfellas and LA Confidential.) so I have good memories when I see this version.

The logo changed to an animated version around 1998 and then AOL bought it and everything went ass up.

It was changed last year not just now…..

Past comparisons

That vid was useless

Yeah it was.

Where’s the announcement from WB with this last change?

Looks the same.

Gen Z is so stupid and I hate them!

I'm a graphic designer and apart from slight tweaks - the old and new logos look 98% the same to me. The new version has just been slightly modernized and brightened.

Some consulting firm was paid ten million to develop the new logo.

It looks fine OP all that is different is that some shadows are more defined to provide dimension.

You need to get out more, OP. I can’t see any difference.

The newer one is brighter BUT it looks more artificial and computer generated which it is. A really talented 3D artist could have fixed that but this just looks like they highered some graphic artist in India off Fiverr. I am sure they payed 10's of thousands of dollars to some high-end branding / advertising firm. Wouldn't surprise me if they took the money and jobbed it out. There is no passion or character in that update.

"Highered?"

I liked it when the Columbia Pictures logo lady began to boogie at the onset of ‘Thank God It’s Friday’(1978).

That lady has a name. Her name is Columbia.

[quote] I liked it when the Columbia Pictures logo lady began to boogie at the onset of ‘Thank God It’s Friday’(1978).

The Mouse that Roared version

R10 then you absolutely suck at being a graphic designer

the Daly era logo combined elements of a square and a circle. the studio name on the crossbar is highly legible and the shield, depending on aspect ratio, covers between 40 to 60 percent of the cloud field. the gold of the shield is closer to orange than yellow; blue and orange are complementary colors commonly used for logos (NY Mets, NY Knicks, Chicago Bears)

the Zaslav logo reduces the size of the shield to only 20 to 30 percent covering the cloud field. The curve of the crossbar has been eliminated and the legibility of the studio names has been reduced. The gold of the shield now favors yellow; yellow’s complement is violet, not blue. Blue-violet and yellow-orange are common in logos (United Airlines, LA Rams) but yellow and blue are very rarely used for logos with the exception of big box stores (IKEA, Best Buy) since those are meant to grab attention on highways.

I studied art but we used to share space with the graphic designers and I listened to their critiques. What I wrote wasn’t even one quarter as anal as what they used to go through.

Anyway the Zaslav logo replaces the AT&T logo which is the one based on the Golden Ratio and was very beautiful.

R20, that shows nothing.

OP, where’s the link to this fabricated story of yours?

[quote]Some consulting firm was paid ten million to develop the new logo.

“new”

There was no new logo put out yesterday, Op.